Planning Your Investments

Planning Your Investments

Planning your investments

Prudent investment is not a bit-or-miss affair, but a deliberate activity involving rational thought and will, and, like all mental processes, has an emotional quality. Matters connected with money tend invariably to be accompanied by a marked feeling-tone, and investment, with its element of uncertainty, stimulates the excitability arising from expectation of gain or fear of loss.

For successful investment, emotions need to be kept in check, and the importance of policy planning is to ensure that the cognitive and rational element of the mind's activity is predominant, and judgment is not clouded by strong feelings nor attention deflected from the planned strategy.


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